Gravie announced today that Brad LaRock has joined its team as Chief Marketing Officer.As CMO, LaRock will be responsible for driving Gravie’s demand gen strategy, product marketing, public relations activity, and corporate communications in support of the company’s strategic plan.
“We are excited to welcome Brad to Gravie,” said Abir Sen, CEO of Gravie. “We have grown exponentially in the past couple of years, and Brad’s experience will greatly help us continue to drive and manage this growth.”
Brad is an experienced marketing leader with a proven track record in the SaaS space. Most recently he served as Vice President of MarketForce at Digital River, a global digital marketing agency that helps brands navigate and drive new demand for direct to consumer models. Prior to his role as Vice President of MarketForce, Brad worked at Digital River as Vice President of Client Marketing, and in other various account development roles.
Brad has been active in developing and nurturing emerging companies working as both a mentor and strategic advisor for entrepreneurial groups including MN Cup, the largest statewide startup competition in the country.
“I’m thrilled to be joining such an experienced leadership team and even more excited about the opportunity that Gravie brings to market. Our solution blends industry expertise and advanced technology to offer an innovative, user-friendly approach to employee benefits. For too long, employers and employees alike have had no choice but to settle for costly, one-size-fits-all group plans that provide little to no customer service support. Gravie provides a better option,” said Brad.
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