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Dunkin’s Tony Weisman announcing plans to exit capped off a remarkable few months that also saw leadership changes at McDonald’s, Taco Bell and Johnson & Johnson. When Dunkin’ Brands CMO Tony Weisman announced he was stepping down after two years last week , it came as a shock, partially because the executive had just days earlier been championing successes like...

Last year Google said that links in press releases are “ignored[1]”. And I tend to believe them. First off, most legit press release services use nofollow or redirected links. Plus, even if those links did count, it looks like Google has something in their algorithm to specifically discount press release backlinks. And don’t get me started on press release “syndication”....

Press releases announcing personnel appointments are a mainstay of public relations. They may not always be earth-shattering news, but they fulfill important PR purposes. They keep your organization on the top of the minds of journalists covering your industry. They can gain exposure for the organization in the business section of the local newspapers and on websites of local broadcasters....

Copy/paste this new hire press release to create a new employee announcement for your organization. Publicizing your senior level staff, for example, can give you more exposure and credibility. Make note of the centered ending characters “###”. These mark the closing of the new hire press release so the reporter will know that there are no further pages. You can...