How to Write a New Hire Press Release [+ Free Template]

Consider these tips for writing a new hire press release:

  • Connect the hire to events happening in the community: The best way to get your press release to spread in the community is to remark on community events, tie the hire into local growth, or otherwise indicate that you’re plugged into local events.
  • Consider adding creative photos: Headshots are fine, but you may wish to include instead new employee photos that picture the new hire in his or her role or the company’s offices.
  • Add more than one quote: Quotes add personality and energy to a press release. Try to get a quote from the employee and someone else within the organization.
  • Avoid cliché statements: Cliché statements are phrases like “[Business] is pleased to announce” or “[Business] announces the hire of [employee name].”
  • Keep it short: Brief press releases are easier and faster to read than long ones. The shorter your new hire press release, the better. Aim for 250 to 300 words.
  • Explain why the new hire matters: Readers might be asking why this new hire matters. Answer that question with as much specificity as possible.

Bottom Line

A new hire press release is an excellent way to gain favorable press for your business, curate goodwill towards your company, and boost employee morale. When you prepare a press release, be sure to follow the customary PR format, and include each of the elements listed above.


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