Be sure to download our free new hire press release template. The template provides all the required press release elements, plus inline tips on how to make your new hire announcement as effective as possible.
2. Write Your New Hire Headline
The new hire headline, consisting of 10 to 20 words, should include your business name, the new hire’s name, and his or her position. By including all three of these mentions, you will ensure that readers and journalists know immediately what is under discussion. Follow this headline convention: [Business Name] Hires [New Hire Name] for/as [Job Title or Role].
New Hire Headline Examples
Examples of new hire headlines include:
- Fortune 500 Company PRZen Welcomes Daniel Borne as Chief PR Industry Guide
- Marc J. Distefano Named Vice President of Operations at Allison Marine Contractors
- W. Chad Murray Named Human Resources Director at Allison Marine Holdings
3. Create Your New Hire Subheadline
The subheadline should support the headline and expand upon the new hire’s role or qualifications in a single sentence of 10 to 20 words. The goal of the subheadline is to explain why this is an important hire, while the headline explains who and what.
Information you may want to mention in the subheadline can include the new hire’s years of experience, previous positions, and the reason for the new hire. If, for example, you are hiring a new vice president, you can mention that she is the first female executive or mention previous White House experience.
New Hire Subheadline Examples
Examples of an effective subheadline include:
- Johnson Brings to MarineBit 20 Years of Management Experience at Honeywell
- Fashion Street’s New 20M Funding Influx Will Be the Responsibility of New Vice President Channock
- Leedy’s Prior Role as CMO of Forefront Provides Expertise for TreeLine’s 2018 Expansion Plans
4. Develop the Body’s Lead Paragraph
The lead paragraph is the first paragraph of a press release body and should answer five specific questions—who, what, where, when, why—in 50 to 70 words. This leading paragraph is the most important paragraph since it communicates everything that the reader needs to know about the new employee, his or her responsibilities, and the way that it will benefit the business and community.