How to Write a New Hire Press Release [+ Free Template]

A new hire press release announces your hiring of a new team member. New hire press releases follow a standard press release format and include information on your new hire such as their skills, experience, and expected contribution to your business. New hire announcements are typically 400 to 600 words long and give your business credibility and media exposure.

Free New Hire Press Release Template

Press Release TemplatePress Release Template

When you write a new hire press release, you must follow a standard press release format. To help, we’ve created a template that shows you each of the required sections of a press release, with tips for optimizing your message for a new hire announcement. Use this template along with the steps below to create an engaging new hire press release.

Download the template in Docx[1] or PDF[2] file.

The nine steps to writing a new hire press release include:

1. Follow Standard Press Release Format

Like other press release types[3], new hire announcements should include the release date, headline, subheadline, location, and the body of the press release. While the message will be specific to your new hire, following the standard format ensures that your press release will be effectively reviewed by journalists and syndicated by media agencies.

Here are each of the elements in a new hire press release:

  • Company logo: Add your company logo in the header area.
  • Release date information: Usually “For immediate publication”
  • Headline: This is the subject of your press release
  • Subheadline: This line develops the headline further
  • City, State: The location of the business
  • Date: The actual date you send the press release
  • Summary paragraph: A full description of the story in brief
  • Body: Develop the details in the body
  • Quote: Add a quote to enhance the article
  • Boilerplate company information: A description of the business affixed to the end
  • Contact information: Add information for further inquiry— name, email, phone
  • Three pound signs: ### to signify the conclusion of the press release

Although a new hire press release[4] follows the standard format, there are three important points to follow in a new hire announcement. First, you should name the new hire and the company in the headline. Second, you should introduce details about the new hire in the first paragraph, and third, you should include a headshot of the employee.

Be sure to download our free new hire press release template. The template provides all the required press release elements, plus inline tips on how to make your new hire announcement as effective as possible.

2. Write Your New Hire Headline

The new hire headline, consisting of 10 to 20 words, should include your business name, the new hire’s name, and his or her position. By including all three of these mentions, you will ensure that readers and journalists know immediately what is under discussion. Follow this headline convention: [Business Name] Hires [New Hire Name] for/as [Job Title or Role].

New Hire Headline Examples

Examples of new hire headlines include:

  • Fortune 500 Company PRZen Welcomes Daniel Borne as Chief PR Industry Guide
  • Marc J. Distefano Named Vice President of Operations at Allison Marine Contractors
  • W. Chad Murray Named Human Resources Director at Allison Marine Holdings

3. Create Your New Hire Subheadline

The subheadline should support the headline and expand upon the new hire’s role or qualifications in a single sentence of 10 to 20 words. The goal of the subheadline is to explain why this is an important hire, while the headline explains who and what.

Information you may want to mention in the subheadline can include the new hire’s years of experience, previous positions, and the reason for the new hire. If, for example, you are hiring a new vice president, you can mention that she is the first female executive or mention previous White House experience.

New Hire Subheadline Examples

Examples of an effective subheadline include:

  • Johnson Brings to MarineBit 20 Years of Management Experience at Honeywell
  • Fashion Street’s New 20M Funding Influx Will Be the Responsibility of New Vice President Channock
  • Leedy’s Prior Role as CMO of Forefront Provides Expertise for TreeLine’s 2018 Expansion Plans

4. Develop the Body’s Lead Paragraph

The lead paragraph is the first paragraph of a press release body and should answer five specific questions—who, what, where, when, why—in 50 to 70 words. This leading paragraph is the most important paragraph since it communicates everything that the reader needs to know about the new employee, his or her responsibilities, and the way that it will benefit the business and community.

The specific questions you need to answer include:

  • Who: The new hire’s name
  • What: What the new hire will be doing, his or her position and/or title
  • Where: Where the new hire is from, his or her background and/or education
  • When: The new hire’s first day on the job
  • Why: The positive impact that the new hire will have on the business and in the community

New Hire Lead Paragraph Example

Here’s an example of an effective lead paragraph:

5. Discuss New Hire’s Background and Qualifications

The next section of the body comprises the bulk of the press release, and should be anywhere from 50 to 200 words. A new hire press release sheds a positive light on the new team member by describing the expertise of the new hire. Additionally, consider mentioning your company and how the new hire expands or strengthens your business.

Be cautious, however, that you do not layer this section with adjectives. Press releases are factual pieces of journalism, and should assert only verifiable information. Leave out descriptors like “enthusiastic,” “detail-oriented,” and “hard working,” and simply state the accomplishments and qualifications of the new hire.

Here are some features of the new employee that could be useful to include this section:

  • Previous company/companies
  • Previous position(s) held
  • Years of experience
  • Degree or advanced degree(s)
  • Recognition (Forbes lists, 40 under 40, etc.)
  • Certifications (e.g., P.E., PMI-ACP®)
  • Veteran status
  • Minority status
  • Notable accomplishments
  • Type of role (e.g., executive, management)
  • Scope of role (e.g., oversaw a merger, managed a $29 million budget

New Hire Background Example

This press release discusses the employee’s background:

6. Include a Quote about the New Hire

To make the press release as effective and interesting as possible, add a quote somewhere within the body, ideally within the second or third paragraph. Quotes can range in length from 50 words to 150 words. With a quote, you can add vibrancy to the release and convey more of the new hire’s personality.

Here are some possible sources for a quote:

  • The new team member’s hiring manager
  • CEO or senior management in the company
  • The new hire herself or himself
  • A major client or customer

New Hire Press Release Example Quotes

These are some quote examples, along with the source for each:

  • Quote by the company CEO: “We are very excited to welcome Stacy to our team at NLE. Not only will he bring a tighter focus on customer relationship quality to our sales team, but also be a great role model for our employees and vendors who come into contact with him.”
  • Quote by the new hire: “I am thrilled to be part of the NLE team. My entire career has been spent in the technology industry and I look forward to continuing that tradition by providing “best of breed” network solutions to NLE’s current and future customers.”
  • Quote by the new hire: “I intend to apply my green building project experience and communication skills to teaching and developing curriculum that will help Everblue’s students get jobs, change the economy and improve the environment,” she said.

7. Describe the Impact of the New Hire’s Role

The body of the press release should conclude with a brief discussion, 30 to 70 words, of how the new employee will further the goals of the company and/or improve the community. This is the final paragraph in the body. Explain what the team member will be doing, her goals, and how the hire contributes to business objectives.

Since this is the concluding paragraph, it’s a good idea to broaden the press release to indicate that the new hire is a positive step forward not only for the company, but for the community as a whole. In this section, you can discuss the business’ future plans, additional upcoming hires, or new product launches, especially if the new team member will be a part of these initiatives.

New Hire Press Release Concluding Paragraph Examples

These examples demonstrate how your concluding paragraph might be structured:

  • Mark joins ABC as National Account Manager to continue ABC’s recent success providing business services to many of the top companies in America and Europe. Mark comments, “I am excited to start a new challenge within ABC Company and look forward to working with the team to further develop their already extensive product and service suite. I am fortunate to be joining such a respected company that prides itself on top quality service.”
  • Goldman will be developing and implementing an overall corporate marketing strategy, directly engaging and managing the marketing team, and translating the company’s business objectives into marketing strategies that drive revenue. In addition, he will determine and administer the marketing budget, identify and track key metrics, and establish pricing and positioning for a wide range of Windward products.

8. Add a Headshot

It’s ideal to include a headshot of the new hire in your press release in order to add personality and visual interest. Although not all press releases are syndicated with photos, most local news agencies will be able to include the picture in a write-up or a new hire section.

New Hire Headshot Example

Example of a headshot in a new hire press release:

9. Conclude with Your Company’s Boilerplate Information

The final section of the press release is a 30- to 100-word description of your business. This is a standard section included with any press release, and should describe the nature of your business, key products or services, and biographical information, such as years in business or names of founders.

New Hire Boilerplate Example

Here is an example of standard boilerplate information:

How to Distribute Your New Hire Press Release

After you write the press release, send it to as many local news agencies as possible, including industry-specific organizations, the local Better Business Bureau or commerce office, and other community business organizations. You should also syndicate the release using a service like Newswire[5] to ensure that your PR reaches the widest audience possible.

Follow this process to distribute your press release:

  1. Identify local organizations, groups, journals, or media agencies that would be interested in the new hire announcement.
  2. Find a journalist or relevant contact person within each organization.
  3. Send your press release by email or using that organization’s standard submission process.
  4. After two days, follow up with an email or phone call to your contact at the organization (if you have one).
  5. Post the press release on your own website’s news or updates section.
  6. Syndicate your press release using a free online press distribution service or a paid service like Newswire.

To generate visibility and buzz around your new hire, please read our complete article on How to Send a Press Release[6]. The article explains each of the steps in sending a press release.

If you’re looking for a paid press release service, check out Newswire[7], which can distribute your new hire press release to over 4,500 targeted news and industry publishers. Sign up and get 10% off your first press release[8].

Visit Newswire[9]

New Hire Press Release Tips

Writing a stellar press release involves more than just filling in the blanks and following the template. Using a vibrant style, getting a great quote, and making strong connections with community events is an excellent way to generate more visibility and get more eyeballs on your release.

Consider these tips for writing a new hire press release:

  • Connect the hire to events happening in the community: The best way to get your press release to spread in the community is to remark on community events, tie the hire into local growth, or otherwise indicate that you’re plugged into local events.
  • Consider adding creative photos: Headshots are fine, but you may wish to include instead new employee photos that picture the new hire in his or her role or the company’s offices.
  • Add more than one quote: Quotes add personality and energy to a press release. Try to get a quote from the employee and someone else within the organization.
  • Avoid cliché statements: Cliché statements are phrases like “[Business] is pleased to announce” or “[Business] announces the hire of [employee name].”
  • Keep it short: Brief press releases are easier and faster to read than long ones. The shorter your new hire press release, the better. Aim for 250 to 300 words.
  • Explain why the new hire matters: Readers might be asking why this new hire matters. Answer that question with as much specificity as possible.

Bottom Line

A new hire press release is an excellent way to gain favorable press for your business, curate goodwill towards your company, and boost employee morale. When you prepare a press release, be sure to follow the customary PR format, and include each of the elements listed above.

References

  1. ^ Docx (fitsmallbusiness.com)
  2. ^ PDF (fitsmallbusiness.com)
  3. ^ press release types (fitsmallbusiness.com)
  4. ^ press release (fitsmallbusiness.com)
  5. ^ Newswire (go.performi.com)
  6. ^ Send a Press Release (fitsmallbusiness.com)
  7. ^ Newswire (go.performi.com)
  8. ^ Sign up and get 10% off your first press release (go.performi.com)
  9. ^ Visit Newswire (go.performi.com)

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